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Whether your project is a new promotional product website, logo design, a photo shoot, a training video, or a custom business application there are many things you can do to ensure that your project goes off successfully and you build a great relationship with your design firm so that your message will be well received time and again.
By considering and understanding the information presented here you will have a great start towards a successful project.
Are you looking for a PARTNER style business relationship or more of a VENDOR arrangement? Or maybe something inbetween. Understand the type of relationship you are seeking and the responsibilities of each. Make it clear up front what type of relationship you want and this will help keep things running smoothly as we work together.
In the partner relationship you are seeking various levels of assistance at all stages of the project. This can range from general consulting on a preconceived idea to a collaborative situation where we actually help you build the idea itself. As a partner we work together on agreed upon goals acting like a virtual department within your organization.
As a partner business, [ i ] motion design not only helps you with your current goals but can be constantly analyzing and suggesting new information and projects that can help you in many aspects of your business especially as it relates to your marketing and IT needs.
As a partner business we take some of the stress and headaches out of your new project and offer fresh thinking outside your organization towards meetingyour goals. We will guide and direct you every step of the way as your needs require and see your project to a happy result. Part of our job becomes actually challenging the premise of your proposition to both ensure a quality outcome and to get fresh thinking on the table.
You concentrate on the bigger picture, your actual product or service, and your goals, and we help you create the content, the message.
In the vendor relationship you have a clear idea of what you need, and more importantly how you want to get there. At the most extreme this relationship suggests that you have everything mapped out, content ready to be formatted and presented, and are basically looking for highly skilled minds and hands to get it done quick and right, and typically as affordably as possible. As a vendor we fufill your project goals as you see it, we don't challenge it.
As a vendor business, we will still offer advice and suggestions as is appropriate, and try to prevent any serious mistakes from being made, but it is presumed that you have a handle on your project needs and we will do our best to fulfill your vision exactly as you see it. This obviously saves some money, but also increases your responsibility for delivering content and staying organized.
Most of our clients we work with are a blend of these relationships, turning to us for various levels of consulting both on a per project basis and with some longer term broader business goals in mind. Understanding the role you want your design firm to play in your projects and business can help build strong relationships that will help you be more successful in the long run.
What is the challenge and what the goals to meeting that challenge? Having these goals written out, clearly defined, and well articulated is key to every successful project.
Every project should have its own business plan and mission defining exactly where you are going and the steps to getting there. We can help with the plan but you have to offer the mission. While we can execute your well thought out plan we can also create one for you based on your mission goals.
Once you understand the challenge, understand why you need a design firm. At [ i ] motion design everyone is a creative, from the graphic designers to the programmers, from the photographers to the accountants (well the accountants aren't too creative), passionate about our reason for being. As a team of skilled creative artists, voiced in the requirements of the digital age, we are here to help you achieve your goals in the best way we can, and that often involves a thorough examination and even questioning of your project to make sure it has been examined throroughly. Be prepared to discuss your project in detail, not only to make sure it is ready, but to help make it the best it can be.
Depending on the type of relationship you request of us determines to what level we will creatively challenge your propositions, as a partner we will be rigorous, as a vendor we will only speak up when we see imminent problems. We work with you at all times, in the way you want. Just remember that in hiring a design firm you are inherently asking for ideas, and we are here to help offer them.
Once the project is clearly defined, the relationship established, and the plan laid out, we can get to work fulfilling your vision.
[ i ] motion design can help you get your message out.